Search Engine Optimisation, Google Adwords and Social Networking
Search Engine Optimisation or SEO
Nessie (the Lock Ness Monster) SEO (Search Engine Optimisation) and the Yeti (Abominable Snowman) all share one thing in common:
Most people are not quite sure what they are, or for that matter whether they really exist, but there are some who are willing to spend large amounts of their hard earned money in pursuit of these elusive creatures.
Kidding aside, the field of SEO or Search Engine Optimisation really is the last frontier, the Wild West of commerce. Irish Web Design knows of many businesses who have been approached by convincing sounding sales people who promise to get their websites performing better.
Many of these companies, even the very largest, use practices such as using ‘link farms’ to provide vast numbers of incoming links to convince the search engines that the sites are more important than they really are.
The down side of this practice is that as soon as the search engines realise what is going on they take action, including banning the sites being promoted, and there is no effective appeals procedure.
The company providing the links will fold, and arise from the ashes under a new name the following day to build a new link farm.
The unfortunate business who got caught out however find that their website has been banned by Google, and will never again be listed by Google or other search engines.
Irish Web know of businesses who have signed contracts to have their websites performance boosted and parted with thousands of Euro before they realised that they were being taken advantage of.
The very best form of Search Engine Optimisation is to design the website to perform properly from the outset.
Google and the other major Search Engines reward websites that are well constructed and that follow best practice in their design and content.
Irish Web are familiar with the requirements and can implement the necessary elements to comply with best practice.
Irish Web can also arrange to integrate Social Media such as Facebook and Twitter and arrange for the implementation of Google Adwords if that is appropriate.
AdWords is Google’s pay-per-click advertising system.
AdWords is like if you could advertise your business in a magazine and that you only actually paid a small amount of money for that advert if someone actually read it. That is the basic concept behind Pay-per-click advertising.
Pay-per-click means that someone advertising will pay every time a visitor clicks on their advert and is then taken to the advertiser’s website.
Advertisers do not pay to place their adverts (ads) with AdWords, and as many ads as you wish can be created. AdWords will then place your ads on Google when people search for your specified keywords.
AdWords is a pay-per-click system so you pay only when AdWords brings targeted users to your web site.
You don’t pay anything if your ad is displayed 10 times or 10,000 times. You only pay if someone clicks on your ad.
This is a very effective form of online marketing for certain types of business.
Millions of businesses around the world use AdWords.
If you would like to discuss if AdWords are an appropriate tool for your business then please give us a call.
Irish Web offer a copywriting service that can be used to create content for websites.
This content can also be utilised in brochures, press releases, articles, interviews, reviews and so on.
Read more about how your business can benefit from this service.
How To Add Social Media To Your Website
New research shows that the Irish are at the top of the list in Europe when it comes to accessing social networking sites, such as Facebook and Twitter.
A new survey shows that 68 percent of Irish people who use the Internet use social networking sites. These numbers are the fourth highest in Europe. The Irish are the third most likely to share photographs and videos online according to Eurobarometer.
The survey, carried out by the European Commission body, looked at results from 26,574 Europeans.
Social networking is a powerful thing, and is changing the way we use the internet. While Facebook is by far the most popular social media platform, there are many others. If used wisely, social media can be an invaluable tool when integrated with your website to expand your web presence.
Social media is free to setup, and instantly gives businesses the ability to provide real time news and updates through their social media followers. When a small business has their site up and running, one goal for the business should be to attract visitors to their social media pages.
Any way to get people to share your website content, or mention of your business on social media is beneficial.
Regularly posting to and updating a website is sometimes hard to do, especially for small business’s that are pressed for time as is. This can be another area where social media can help.
If you have a site that you can’t update as often as you’d like you can utilise social media to dynamically change content on your site. You can use Twitter to post news to your homepage for example.
A simple twitter feed that displays your most recent tweet, or a set of most recent tweets can be a very easy and effective way to announce news, events and so on on your home page.
Social media is consuming the internet, and has become an essential part of an online presence.
When building a new website for your business, you should look at how social media could be part of your plans.